Commercial Real Estate
Maintainable code and visual consistency across the user interface.
I was the sole front-end developer working closely with a highly talented team of developers, product owners, UX and design. Paying particular attention to mobile devices, I completely rebuilt some complex elements and entire pages, bringing them to life across a wide range of device sizes. During my employment, the site experienced:
- a 400% increase in session per month
- a 600% increase in session to mobile during that period
- 71% improvement to bounce rate for the same period
I was tasked with cleaning up the front end and creating a maintainable and flexible architecture. My objective was to create an architecture that was well documented with guidelines that could be easily followed. I also wanted to create a consistency across the user interface by taking a more reusable, modular approach to the components used throughout.
Implementing front-end tooling was a key part of the strategy. Using SASS and Gulp, I structured the CSS in a more workable way using an approach based on Atomic, BEM and SMACSS methodologies. I was able to take advantage of SASS features to standardise elements like colours and breakpoints across the site.